Lead cost guide
How much do reverse mortgage leads cost in 2026?
Reverse Mortgage Leads at Mortgage Leads Co cost $28–$55 per lead. Below is the full price table, the factors that move price, and a calculator that turns lead price into cost per funded loan using your own contact and close rates.
Price table
Range: $28–$55
The fine print, in plain English
- Exclusive: sold one time, to one buyer only.
- Shared: sold to a maximum of 3 buyers.
- Live transfers: billed only for connected calls that pass the 90-second buffer.
- Per-product: prices and available filters are shown for each product above.
- No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
- Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.
What drives the price of a mortgage lead?
- Exclusivity
- Exclusive leads go to one buyer; shared leads go to up to 3 and cost roughly half.
- Credit tier
- Excellent/Good (680+) borrowers cost more than Fair (620–679) or Poor (<620).
- Lead type
- Investor (DSCR) and cash-out leads cost more than HELOC or aged leads.
- Age
- Aged leads drop from $5.00 (31–90 days) to $0.75 (1 year+).
- Format
- Live transfers are billed per connected call past 90 seconds, not per lead.
What does a funded loan cost?
Cost per funded loan = lead price ÷ contact rate ÷ close rate.
Cost per funded loan
$840
20 leads per funded loan
Formula: lead price ÷ contact rate ÷ close rate. Uses your numbers — results vary.
Open the full lead ROI calculator
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.
Frequently asked questions
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