Home Equity / HELOC Leads
Home equity & HELOC leads in real time
Homeowners asking about a HELOC or home equity loan — with equity wanted, balance and CLTV on every record.
What's included in every home equity lead?
Each home equity lead includes the amount of equity the homeowner wants, their current loan balance, estimated property value, computed CLTV and what the funds are for.
- Equity amount wanted
- Loan balance
- Property value
- CLTV
- Purpose of funds
- Credit tier
- Name, phone, email
- TCPA consent + certificate
- Loan purpose
- Cash-out refinance
- Loan amount
- $385,000
- Property value
- $540,000 · 71% LTV
- Credit tier
- Good (680+)
- State
- Michigan · Oakland Co.
- Timeframe
- Ready now
How much do home equity / heloc leads cost?
Home Equity / HELOC Leads start at $4 per lead.
Exclusive Home Equity
Excellent / Good credit (680+)
per lead
Sold to you only, delivered in real time.
Sign upExclusive Home Equity
Fair credit (620–679)
per lead
Sold to you only, delivered in real time.
Sign upFull price table
| Lead type | Excellent / Good 680+ | Fair 620–679 | Poor <620 |
|---|---|---|---|
| Purchase | $45 exclusive $22 shared | $30 exclusive $14 shared | $18 exclusive $8 shared |
| Refinance (rate/term) | $55 exclusive $26 shared | $38 exclusive $18 shared | $24 exclusive $12 shared |
| Cash-Out Refinance | $65 exclusive $30 shared | $42 exclusive $20 shared | $26 exclusive $13 shared |
| DSCR (investor) | $85 exclusive · $40 shared · all credit tiers | ||
| Home Equity / HELOC | $12 exclusive $6 shared | $12 exclusive $6 shared | $7 exclusive $4 shared |
| Reverse Mortgage (62+) | $55 exclusive · $28 shared · all credit tiers | ||
| Home Seller (exclusive only) | ASAP $45 · Within 3 months $28 · 3+ months / no rush $14 · by selling timeframe | ||
Live transfer calls
Borrowers screened to your filters, transferred to your phone. Billed only after 90 seconds on a connected call.
The fine print, in plain English
- Exclusive: sold one time, to one buyer only.
- Shared: sold to a maximum of 3 buyers.
- Live transfers: billed only for connected calls that pass the 90-second buffer.
- Per-product: prices and available filters are shown for each product above.
- No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
- Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.
How it works
- 1
Create your account
Sign up in two minutes. No contracts, no setup fees.
- 2
Set your filters
Licensed states, loan type, credit tier, loan amount, LTV and more.
- 3
Fund your wallet
Prepay from $250 and turn on auto-recharge so you never miss a lead.
- 4
Leads arrive in seconds
Delivered to your CRM, email, SMS or webhook the moment a borrower submits.
Home Equity / HELOC Leads by state
Only receive leads in the states where you're licensed.
Start receiving mortgage leads today
Create your account, set your filters and get your first lead in minutes.