How do I calculate cost per funded loan?

Lead price ÷ contact rate ÷ application rate ÷ close rate. A $50 lead at 50% contact, 40% application and 50% close costs $500 per funded loan.

What is mortgage lead ROI?

(Comp earned from funded loans − lead spend) ÷ lead spend.

Your own tracked rates by lead type. Defaults here are placeholders to edit.

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See what a funded loan really costs and what your lead budget returns, using your own numbers.

Lead price ($)

Leads per month

Contact rate (%)

Application rate (% of contacts)

Close rate (% of apps)

Avg comp per funded loan ($)

Cost per funded loan

$450

10 leads per funded loan

Formula: lead price ÷ contact rate ÷ application rate ÷ close rate. Uses your numbers — results vary.

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