Real-time home equity / HELOC leads in California

How do I buy home equity / HELOC leads in California?

If you originate in California, our home equity / HELOC leads connect you with homeowners looking for a HELOC or home equity loan who asked to be contacted. Home equity borrowers often want to keep a low first-mortgage rate, so CLTV and the amount of equity wanted tell you whether a HELOC or second lien fits. FHFA set the baseline one-unit conforming loan limit for California at $832,750 for 2026, so larger requested amounts are jumbo scenarios. FHA one-unit limits run from $541,287 to $1,249,125 depending on the county. The typical home value is $809,227 according to Zillow Home Value Index (typical home value, as listed on Wikipedia). Routing checks your California license selection, Equity amount wanted, Loan balance, Property value and your daily caps before a single CA lead is charged to your wallet. Prices for home equity / HELOC leads start at $4 and reach $12 per lead, set by exclusivity and the borrower's self-reported credit tier rather than by state. To originate a mortgage on property in California you must hold the license California requires (company and individual originator, managed through NMLS) or qualify for an exemption. Only receive and contact California leads if you are properly licensed there. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. Successful buyers usually pair instant alerts with a written follow-up cadence of calls, texts sent within consent and short emails, then measure results weekly instead of judging a source on its first handful of conversations. Buyers across the West often pair California with neighboring licensed states to raise volume while keeping cost per funded loan predictable.

• Equity amount wanted
• Loan balance
• Property value
• CLTV
• Purpose of funds
• Credit tier