Florida home equity / HELOC leads

How do I buy home equity / HELOC leads in Florida?

Loan officers licensed in Florida use Mortgage Leads Co to reach homeowners looking for a HELOC or home equity loan within seconds of the inquiry. Home equity borrowers often want to keep a low first-mortgage rate, so CLTV and the amount of equity wanted tell you whether a HELOC or second lien fits. FHFA set the baseline one-unit conforming loan limit for Florida at $832,750 for 2026, so larger requested amounts are jumbo scenarios. FHA one-unit limits run from $541,287 to $1,249,125 depending on the county. The typical home value is $405,280 according to Zillow Home Value Index (typical home value, as listed on Wikipedia). Add Florida (FL) to your licensed states, then narrow delivery with Equity amount wanted, Loan balance, Property value, CLTV so only the right borrowers reach you. Prices for home equity / HELOC leads start at $4 and reach $12 per lead, set by exclusivity and the borrower's self-reported credit tier rather than by state. To originate a mortgage on property in Florida you must hold the license Florida requires (company and individual originator, managed through NMLS) or qualify for an exemption. Only receive and contact Florida leads if you are properly licensed there. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. Most teams begin with a modest daily cap, phone every new record within the first minute, log outcomes in their CRM and review contact rate, application rate and cost per funded loan after thirty days before scaling budget up or down. Buyers across the South often pair Florida with neighboring licensed states to raise volume while keeping cost per funded loan predictable.

• Equity amount wanted
• Loan balance
• Property value
• CLTV
• Purpose of funds
• Credit tier