Which filters capture Conventional borrowers?

Credit tier: Good/Excellent (680+); Loan amount max: at or under the conforming limit; Max LTV; Occupancy: Primary, Second home.

Are conventional leads priced differently?

No. You pay the standard purchase or refinance price for the credit tier and exclusivity you select.

Can I return a bad lead?

Real-time leads can be returned within 72 hours for approved reasons such as bad phone, duplicate or outside your licensed states.

Loan program · priced as Purchase Leads

Conventional Loan Leads

Q: How much do Conventional leads cost?

Conventional Loan Leads are priced as purchase leads: $8–$45 per lead depending on exclusivity and credit tier. Program filters never add cost.

Borrowers with good credit and conforming loan amounts who are typical conventional loan candidates.

Start buying leads See pricing

Who are Conventional borrowers?

Conventional leads are the core of most loan officers' pipelines: Good/Excellent credit borrowers with loan amounts at or below the conforming limit, buying or refinancing a primary home.

Filters that capture this profile

Credit tier: Good/Excellent (680+)
Loan amount max: at or under the conforming limit
Max LTV
Occupancy: Primary, Second home

Sample lead Real-time

Borrower name hidden until purchase

Loan purpose: Conventional — Purchase
Location: Your licensed states
Credit tier: Good (680+)
Consent: Text, timestamp, IP + certificate

Illustrative layout — real leads show full contact details after purchase.

How much do Conventional leads cost?

Priced as purchase leads: $8–$45 per lead. Filters never add cost.

Purchase Live Transfer

Live call

Screened to your filters

$95

per billable call

Billed only on connected calls lasting 90+ seconds.

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Exclusive Purchase

Excellent / Good credit (680+)

$45

per lead

Sold to you only, delivered in real time.

Exclusive Purchase

Fair credit (620–679)

$30

per lead

Sold to you only, delivered in real time.

Exclusive Purchase

Poor credit (<620)

$18

per lead

Sold to you only, delivered in real time.

Shared Purchase

Excellent / Good credit (680+)

$22

per lead

Sold to a maximum of 3 buyers.

Shared Purchase

Fair credit (620–679)

$14

per lead

Sold to a maximum of 3 buyers.

Shared Purchase

Poor credit (<620)

per lead

Sold to a maximum of 3 buyers.

The fine print, in plain English

Exclusive: sold one time, to one buyer only.
Shared: sold to a maximum of 3 buyers.
Live transfers: billed only for connected calls that pass the 90-second buffer.
Per-product: prices and available filters are shown for each product above.
No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.

Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.