Comparison
Buying mortgage leads vs running your own ads
You can buy leads per unit or run Facebook and Google ads yourself. Ads give you brand control; buying leads gives you a known price per lead with no ad management.
Buying leads vs Running your own ads
| Question | Buying leads | Running your own ads |
|---|---|---|
| Cost model | Fixed price per lead | Variable cost per click |
| Setup time | Minutes | Weeks of testing |
| Compliance capture | Included per lead | You build it |
| Brand control | Low | High |
Many teams do both: buy leads for predictable volume and run ads to build their own brand.
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.
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