Comparison
Exclusive vs shared mortgage leads
Exclusive leads are sold to one buyer. Shared leads are sold to up to three buyers at a lower price. Which is better depends on your speed to lead and budget.
Exclusive vs Shared
| Question | Exclusive | Shared |
|---|---|---|
| Buyers per lead | 1 | Up to 3 |
| Price (Good credit purchase) | $45 | $22 |
| Competition on the call | None from us | Up to 2 other buyers |
| Best for | High contact and close rates | Testing a market, tight budgets |
If you call within a minute and close well, exclusive usually wins on cost per funded loan. If you are testing, shared lets you buy more conversations for the same budget.
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.
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