Comparison
Real-time vs aged mortgage leads
Real-time leads arrive seconds after a borrower submits. Aged leads are 30+ days old and cost a fraction as much.
Real-time vs Aged
| Question | Real-time | Aged |
|---|---|---|
| Lead age | Seconds | 31 days to 1 year+ |
| Price range | $4–$85 | $0.75–$5.00 |
| Contact rate | Higher | Lower |
| Best use | Immediate calls | Nurture, dialers, practice |
Use real-time for your main pipeline and aged leads to keep dialers busy and practice scripts.
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.
Frequently asked questions
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