Owned & operated

Our Lead Sources

Our leads originate on consumer websites we own and operate — borrower-submitted inquiries, not resold or co-registration data.

How a lead gets to you

From a borrower’s inquiry to an eligible marketplace lead.

  1. 01

    Borrower submits an inquiry

    A consumer fills out a mortgage form on one of our owned-and-operated websites.

  2. 02

    Consent is captured

    Consent text and the submission timestamp are recorded. Permission to share with buyers is checked.

  3. 03

    Checked and scored

    Details are normalized and validated, duplicate submissions are identified, and the lead receives a score.

  4. 04

    Available to buyers

    Eligible leads enter the marketplace. Held, rejected and duplicate submissions are excluded from sale.

Lead source questions, answered