Exclusive HELOC & Home Equity Leads from $7

What's in a exclusive HELOC and home equity lead?

Everything a loan officer needs before buying exclusive HELOC and home equity leads — pricing, fields, filters, returns and compliance, in one place. Home equity borrowers often want to keep a low first-mortgage rate, so CLTV and the amount of equity wanted tell you whether a HELOC or second lien fits. An exclusive HELOC and home equity lead is sold exactly once, to you, for $7–$12 per lead, so no other buyer in our marketplace ever receives that borrower's details. Every record carries the borrower's name, phone, email and state plus equity amount wanted, loan balance, property value, cltv, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Orders route to your inbox, phone, webhook endpoint or CRM the moment a matching borrower submits, and Zapier covers hundreds of other tools. Buyers range from solo loan officers replacing cold calling to branch managers routing volume across a team with per-person caps and schedules. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. A practical rollout is to test one product for two to four weeks, track which borrowers answer, apply and close, then shift spend toward whatever produces the lowest acquisition cost for your team. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.

• Equity amount wanted
• Loan balance
• Property value
• CLTV
• Purpose of funds
• Credit tier
• Name, phone, email
• Consent text, timestamp & IP