Last reviewed October 25, 2026 · Reviewed by the Mortgage Leads Co editorial team
How much do HELOC leads cost?
At Mortgage Leads Co, home equity and HELOC leads cost $4–$12 per lead — $12 exclusive or $6 shared for Good and Fair credit tiers, and $7 exclusive or $4 shared for Poor credit.
What is on a HELOC lead record?
Name, phone, email, state, equity amount wanted, existing loan balance, property value, CLTV, purpose of funds, credit tier and consent documentation.
Why are HELOC leads cheaper than refinance leads?
Home equity borrowers are a larger audience and the ticket sizes are smaller, so per-lead prices are lower. Many buyers pair HELOC leads with refinance leads from the same filters.
Can I filter by equity or CLTV?
Yes — set minimum equity wanted, maximum CLTV, property type, credit tier and licensed states so only workable files reach you.