Last reviewed October 25, 2026 · Reviewed by the Mortgage Leads Co editorial team
How do I buy HELOC leads?
Create a buyer account, select your licensed states, choose home equity, set filters for equity wanted, CLTV and credit tier, and fund your wallet. HELOC leads cost $4–$12 per lead.
Which filters matter most?
Equity amount wanted and CLTV — they tell you whether a HELOC or second lien fits while the borrower keeps a low first-mortgage rate.
What is on a HELOC lead record?
Name, phone, email, state, equity wanted, existing balance, property value, CLTV, purpose of funds, credit tier and consent documentation.
Who buys HELOC leads?
Loan officers at banks and credit unions with home equity products, and brokers whose wholesale lenders offer HELOCs and closed-end seconds.