Guide

How to Get Cash-Out Refinance Leads

You can get cash-out refinance leads two ways: generate them yourself through referrals, past-client equity reviews and paid ads, or buy them from a marketplace. Buying gives you homeowners who already asked about taking cash out, with cash-out amount, balance, value and LTV on the record, from $13–$50 per lead.

Last reviewed October 28, 2026 · Reviewed by the Mortgage Leads Co editorial team

How do I generate cash-out refinance leads myself?

Start with your own past clients: run an annual equity review showing how much their home has appreciated and what a cash-out would cost. Add realtor and financial-planner referrals, and test paid search on cash-out and home-renovation terms. Expect slow ramp-up and plan to carry the ad spend and landing pages yourself.

How do I buy cash-out refinance leads?

Create a buyer account, pick your licensed states, set filters such as maximum LTV, minimum cash-out amount and credit tier, then fund a prepaid wallet. Matching homeowners are delivered in seconds by email, SMS, webhook or CRM. Exclusive and shared options are available; see the cash-out refinance page for the full rate card.

Which filters matter most for cash-out leads?

LTV and cash-out amount. A homeowner at 85% LTV asking for a large cash-out is a different conversation from one at 50% LTV. Credit tier and occupancy decide which programs fit.

Should I buy exclusive or shared cash-out leads?

Exclusive leads cost more but there is no race against other buyers. Shared leads go to at most three buyers and suit teams that dial within seconds. Measure cost per funded loan on both for 30 days.

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