Last reviewed October 25, 2026 · Reviewed by the Mortgage Leads Co editorial team
How do I buy reverse mortgage leads?
Create a buyer account, select your licensed states, choose reverse mortgage, set your filters and fund your wallet. Reverse mortgage leads cost $28–$55 per lead.
What is on a reverse mortgage lead record?
Name, phone, email, state, borrower age (62 or older), home value, mortgage balance, occupancy, property type and consent documentation.
How should I work reverse mortgage leads?
Slowly and education-first. Borrowers are 62 or older and frequently involve family in the decision, so plan a patient follow-up cadence rather than a hard close.
Exclusive or shared?
Exclusive reverse mortgage leads cost $55 and shared cost $28. Given the longer sales cycle, exclusive is the common choice — you may be talking with the borrower for weeks.