Shared · Reverse Mortgage

Buy shared reverse mortgage leads

Shared Reverse Mortgage Leads cost $28 per lead. Homeowners age 62 and older exploring a reverse mortgage, matched to your filters and your licensed states.

Last updated October 25, 2026

What's in a shared reverse mortgage lead?

If you are comparing shared reverse mortgage leads, start here: real prices from our rate card, the exact fields on each record and the rules that protect you. Reverse mortgage borrowers are 62 or older and frequently involve family in the decision, so plan a patient, education-first follow-up. A shared reverse mortgage lead is sold to a maximum of three buyers for $28 per lead, roughly half the exclusive price, which suits teams that call within seconds. Every record carries the borrower's name, phone, email and state plus borrower age (62+), home value, mortgage balance, occupancy, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Orders route to your inbox, phone, webhook endpoint or CRM the moment a matching borrower submits, and Zapier covers hundreds of other tools. Teams typically assign records to whoever can dial fastest, because the first conversation usually decides who earns the application. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. Most teams begin with a modest daily cap, phone every new record within the first minute, log outcomes in their CRM and review contact rate, application rate and cost per funded loan after thirty days before scaling budget up or down. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.

  • Borrower age (62+)
  • Home value
  • Mortgage balance
  • Occupancy
  • Property type
  • Name, phone, email
  • Name, phone, email
  • Consent text, timestamp & IP
Sample lead Real-time
Borrower name hidden until purchase
Loan purpose
Reverse Mortgage
Location
Your licensed states
Credit tier
Good (680+)
Consent
Text, timestamp, IP + certificate
Illustrative layout — real leads show full contact details after purchase.

Key facts about Mortgage Leads Co

  • Mortgage Leads Co is a marketplace where loan officers, brokers and lenders buy mortgage leads; it is not a lender, mortgage broker or loan originator.
  • Lead types sold: Purchase, Refinance, Cash-Out, DSCR, Home Equity, Reverse, Home Seller, aged leads and live transfer calls.
  • An exclusive lead is sold to exactly one buyer; a shared lead is sold to a maximum of three buyers.
  • Real-time leads can be returned within 72 hours for approved reasons and are credited back to the buyer's wallet.
  • There are no contracts or setup fees; buyers prepay a wallet and pay only for leads delivered.
  • Wallet packs are available at $250, $500, $1,000, $2,500.
  • Leads are available in all 50 states plus Washington, DC, and routing only sends borrowers from the buyer's licensed states.
  • Every lead includes consent documentation: consent text, a timestamp, an IP address and a TrustedForm or Jornaya certificate where captured.

How much do shared reverse mortgage leads cost?

Shared Reverse Mortgage Leads: $28 per lead, straight from our published rate card.

Exclusive Reverse

All credit tiers

$55

per lead

Sold to you only, delivered in real time.

Sign up

Shared Reverse

All credit tiers

$28

per lead

Sold to a maximum of 3 buyers.

Sign up

The fine print, in plain English

  • Exclusive: sold one time, to one buyer only.
  • Shared: sold to a maximum of 3 buyers.
  • Live transfers: billed only for connected calls that pass the 90-second buffer.
  • Per-product: prices and available filters are shown for each product above.
  • No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
  • Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.

When to buy shared vs other reverse mortgage leads

The same borrowers, sold four ways — pick the one that matches your speed and budget.

Frequently asked questions

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