Real-Time · Reverse Mortgage

Real-Time Reverse Mortgage Leads for loan officers

Real-Time Reverse Mortgage Leads cost $28–$55 per lead. Homeowners age 62 and older exploring a reverse mortgage, matched to your filters and your licensed states.

Last updated October 25, 2026

What's in a real-time reverse mortgage lead?

Everything a loan officer needs before buying real-time reverse mortgage leads — pricing, fields, filters, returns and compliance, in one place. Reverse mortgage borrowers are 62 or older and frequently involve family in the decision, so plan a patient, education-first follow-up. Real-time reverse mortgage leads arrive within seconds of the borrower submitting the form, priced $28–$55 per lead depending on exclusivity and the borrower's self-reported credit tier. Every record carries the borrower's name, phone, email and state plus borrower age (62+), home value, mortgage balance, occupancy, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Orders route to your inbox, phone, webhook endpoint or CRM the moment a matching borrower submits, and Zapier covers hundreds of other tools. This product suits brokers shopping several wholesale lenders, banks expanding their footprint and non-QM shops that need a steadier flow of qualified conversations. Delivery goes to email, SMS, webhook or your CRM, and each record carries the consent text, timestamp, IP and certificate captured on the form. Successful buyers usually pair instant alerts with a written follow-up cadence of calls, texts sent within consent and short emails, then measure results weekly instead of judging a source on its first handful of conversations. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.

  • Borrower age (62+)
  • Home value
  • Mortgage balance
  • Occupancy
  • Property type
  • Name, phone, email
  • Name, phone, email
  • Consent text, timestamp & IP
Sample lead Real-time
Borrower name hidden until purchase
Loan purpose
Reverse Mortgage
Location
Your licensed states
Credit tier
Good (680+)
Consent
Text, timestamp, IP + certificate
Illustrative layout — real leads show full contact details after purchase.

Key facts about Mortgage Leads Co

  • Mortgage Leads Co is a marketplace where loan officers, brokers and lenders buy mortgage leads; it is not a lender, mortgage broker or loan originator.
  • Lead types sold: Purchase, Refinance, Cash-Out, DSCR, Home Equity, Reverse, Home Seller, aged leads and live transfer calls.
  • An exclusive lead is sold to exactly one buyer; a shared lead is sold to a maximum of three buyers.
  • Real-time leads can be returned within 72 hours for approved reasons and are credited back to the buyer's wallet.
  • There are no contracts or setup fees; buyers prepay a wallet and pay only for leads delivered.
  • Wallet packs are available at $250, $500, $1,000, $2,500.
  • Leads are available in all 50 states plus Washington, DC, and routing only sends borrowers from the buyer's licensed states.
  • Every lead includes consent documentation: consent text, a timestamp, an IP address and a TrustedForm or Jornaya certificate where captured.

How much do real-time reverse mortgage leads cost?

Real-Time Reverse Mortgage Leads: $28–$55 per lead, straight from our published rate card.

Exclusive Reverse

All credit tiers

$55

per lead

Sold to you only, delivered in real time.

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Shared Reverse

All credit tiers

$28

per lead

Sold to a maximum of 3 buyers.

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The fine print, in plain English

  • Exclusive: sold one time, to one buyer only.
  • Shared: sold to a maximum of 3 buyers.
  • Live transfers: billed only for connected calls that pass the 90-second buffer.
  • Per-product: prices and available filters are shown for each product above.
  • No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
  • Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.
Important: Mortgage Leads Co is a lead generation marketplace. We are NOT a lender, mortgage broker or loan originator. We do not quote rates, approve loans, issue loan commitments or close mortgages. Buyers are solely responsible for licensing and compliance with TCPA, RESPA and applicable state law.

When to buy real-time vs other reverse mortgage leads

The same borrowers, sold four ways — pick the one that matches your speed and budget.

Frequently asked questions

Start receiving reverse mortgage leads

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