Buy exclusive mortgage leads in Michigan

How do exclusive mortgage leads work in Michigan?

If you originate in Michigan and are weighing exclusive mortgage leads, here is the price from our rate card, the borrowers you can reach and how delivery works. An exclusive lead is sold exactly once: when a Michigan borrower matches your filters, nobody else in our marketplace receives that record. Exclusive real-time leads cost $7–$55 per lead depending on lead type and credit tier, and because there is no race against other buyers, a well-run call flow usually earns a higher contact and application rate. Lead types available this way in Michigan include purchase leads, refinance leads, cash-out refi leads, DSCR leads, home equity / HELOC leads, reverse mortgage leads, FHA leads, VA leads. FHFA set the baseline one-unit conforming loan limit for Michigan at $832,750 for 2026, so larger requested amounts are jumbo scenarios. FHA one-unit limits run from $541,287 to $1,249,125 depending on the county. The typical home value is $259,702 according to Zillow Home Value Index (typical home value, as listed on Wikipedia). Routing checks your MI license selection, loan purpose, credit tier, loan amount and daily caps before anything is charged to your wallet, so you never pay for borrowers outside your footprint. To originate a mortgage on property in Michigan you must hold the license Michigan requires (company and individual originator, managed through NMLS) or qualify for an exemption. Only receive and contact Michigan leads if you are properly licensed there. There are no contracts or setup fees: fund a prepaid wallet, set daily and monthly caps, and pause whenever your pipeline is full. Most teams begin with a modest daily cap, phone every new record within the first minute, log outcomes in their CRM and review contact rate, application rate and cost per funded loan after thirty days before scaling budget up or down. Buyers across the Midwest often pair Michigan with neighboring licensed states to raise volume while keeping cost per funded loan predictable.