Real-Time Purchase Leads for loan officers

What's in a real-time purchase lead?

Everything a loan officer needs before buying real-time purchase leads — pricing, fields, filters, returns and compliance, in one place. Purchase borrowers move on a timeline set by their offer, so filter by purchase timeframe and call under-contract buyers first. Real-time purchase leads arrive within seconds of the borrower submitting the form, priced $8–$45 per lead depending on exclusivity and the borrower's self-reported credit tier. Every record carries the borrower's name, phone, email and state plus purchase timeframe, purchase price, down payment, first-time buyer, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Choose email, SMS, webhook or a CRM integration for delivery; each channel works independently, so alerts and automation can run side by side. Teams typically assign records to whoever can dial fastest, because the first conversation usually decides who earns the application. There are no contracts or setup fees: fund a prepaid wallet, set daily and monthly caps, and pause whenever your pipeline is full. Successful buyers usually pair instant alerts with a written follow-up cadence of calls, texts sent within consent and short emails, then measure results weekly instead of judging a source on its first handful of conversations. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.

• Purchase timeframe
• Purchase price
• Down payment
• First-time buyer
• VA / military
• Property type & occupancy
• Name, phone, email
• Consent text, timestamp & IP