Real-Time HELOC & Home Equity Leads from $4

What's in a real-time HELOC and home equity lead?

Real-time HELOC and home equity leads connect you with homeowners looking for a HELOC or home equity loan. Here is the price, the data on each record and how delivery works. Home equity borrowers often want to keep a low first-mortgage rate, so CLTV and the amount of equity wanted tell you whether a HELOC or second lien fits. Real-time HELOC and home equity leads arrive within seconds of the borrower submitting the form, priced $4–$12 per lead depending on exclusivity and the borrower's self-reported credit tier. Every record carries the borrower's name, phone, email and state plus equity amount wanted, loan balance, property value, cltv, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Choose email, SMS, webhook or a CRM integration for delivery; each channel works independently, so alerts and automation can run side by side. Teams typically assign records to whoever can dial fastest, because the first conversation usually decides who earns the application. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. A practical rollout is to test one product for two to four weeks, track which borrowers answer, apply and close, then shift spend toward whatever produces the lowest acquisition cost for your team. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.

• Equity amount wanted
• Loan balance
• Property value
• CLTV
• Purpose of funds
• Credit tier
• Name, phone, email
• Consent text, timestamp & IP