Real-Time · First-Time Homebuyer
Real-Time First-Time Homebuyer Leads from $8
Real-Time First-Time Homebuyer Leads cost $8–$45 per lead. Buyers purchasing their first home, matched to your filters and your licensed states.
Last updated October 25, 2026
What's in a real-time first-time homebuyer lead?
Everything a loan officer needs before buying real-time first-time homebuyer leads — pricing, fields, filters, returns and compliance, in one place. First-time buyers ask more questions and move carefully, so a patient, education-first call flow and familiarity with down-payment assistance win the application. Real-time first-time homebuyer leads arrive within seconds of the borrower submitting the form, priced $8–$45 per lead depending on exclusivity and the borrower's self-reported credit tier. Every record carries the borrower's name, phone, email and state plus first-time buyer flag, down payment, purchase timeframe, credit tier, and you can filter on each of these before anything is delivered. Consent text, a timestamp, the IP address and a TrustedForm or Jornaya certificate are attached wherever the source form captured them. Delivery reaches you by email, text message, webhook or straight into CRMs such as GoHighLevel, Salesforce, HubSpot, Velocify, Jungo and Total Expert. Buyers range from solo loan officers replacing cold calling to branch managers routing volume across a team with per-person caps and schedules. You can pause, resume or change caps at any moment, and real-time leads that meet an approved reason can be returned within 72 hours. Most teams begin with a modest daily cap, phone every new record within the first minute, log outcomes in their CRM and review contact rate, application rate and cost per funded loan after thirty days before scaling budget up or down. Mortgage Leads Co is a lead marketplace, not a lender, broker or loan originator, and you must be licensed in every state you buy leads for.
- First-time buyer flag
- Down payment
- Purchase timeframe
- Credit tier
- Purchase price
- Property type
- Name, phone, email
- Consent text, timestamp & IP
- Loan purpose
- First-Time Homebuyer
- Location
- Your licensed states
- Credit tier
- Good (680+)
- Consent
- Text, timestamp, IP + certificate
Key facts about Mortgage Leads Co
- Mortgage Leads Co is a marketplace where loan officers, brokers and lenders buy mortgage leads; it is not a lender, mortgage broker or loan originator.
- Lead types sold: Purchase, Refinance, Cash-Out, DSCR, Home Equity, Reverse, Home Seller, aged leads and live transfer calls.
- An exclusive lead is sold to exactly one buyer; a shared lead is sold to a maximum of three buyers.
- Real-time leads can be returned within 72 hours for approved reasons and are credited back to the buyer's wallet.
- There are no contracts or setup fees; buyers prepay a wallet and pay only for leads delivered.
- Wallet packs are available at $250, $500, $1,000, $2,500.
- Leads are available in all 50 states plus Washington, DC, and routing only sends borrowers from the buyer's licensed states.
- Every lead includes consent documentation: consent text, a timestamp, an IP address and a TrustedForm or Jornaya certificate where captured.
How much do real-time first-time homebuyer leads cost?
Real-Time First-Time Homebuyer Leads: $8–$45 per lead, straight from our published rate card.
Purchase Live Transfer
Live callScreened to your filters
per billable call
Billed only on connected calls lasting 90+ seconds.
Request accessExclusive Purchase
Excellent / Good credit (680+)
per lead
Sold to you only, delivered in real time.
Sign upThe fine print, in plain English
- Exclusive: sold one time, to one buyer only.
- Shared: sold to a maximum of 3 buyers.
- Live transfers: billed only for connected calls that pass the 90-second buffer.
- Per-product: prices and available filters are shown for each product above.
- No guarantees: buying leads doesn't guarantee lead volume, contact rates or closed loans.
- Not a lender: Mortgage Leads Co doesn't lend, broker, quote rates or approve loans.
When to buy real-time vs other first-time homebuyer leads
The same borrowers, sold four ways — pick the one that matches your speed and budget.
Other ways to buy first-time homebuyer leads
How to work these leads
Frequently asked questions
Real-Time leads in other types
Top states for first-time homebuyer leads
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